Course Name

Sales Essentials

Fundamental Sales Techniques for Consistent Performance
  • Duration: 1 Day(s)
  • Date: On Request
  • Price: R2, 075.00 (excl. VAT)
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Course Introduction

This course provides a structured approach to implementing the core aspects of sales, from understanding the sales process to closing the sale. The course’s interactive format, which includes case studies and roleplaying, ensures that attendees gain hands-on experience

Course Delivery Method

Our courses have flexible delivery options:

  • In-person classroom training at the Impactful training
    facilities

  • Virtual instructor-led training
  • Nationally: on-site at the client

Course Objectives

This comprehensive one-day course is designed to equip participants with practical, proven strategies for lead generation, effective communication, and closing deals, ensuring they can consistently deliver top-tier performance.

Course Content

  • Module 1: Introduction to Sales
    • Overview of sales industry
    • The evolution of sales techniques
    • The role of a salesperson
    • Key sales terminologies
  • Module 2: Understanding the Sales Process
    • Stages of the sales process
    • Importance of each stage
    • Adapt the sales process to specific industries
  • Module 3: Build a Sales Strategy
    • Set sales goals and objectives
    • Identify target markets
    • Develop a value proposition
  • Module 4: Effective Communication Skills
    • Build rapport with customers
    • Active listening and questioning techniques
    • Communicate value effectively
    • Overcome language and cultural barriers
  • Module 5: Lead Generation Techniques
    • Identify and qualify leads
    • Effective prospecting strategies
    • Leverage social media for sales
  • Module 6: Sales Presentations and Demos
    • Craft persuasive sales presentations
    • Conduct impactful product demos
    • Handle questions and objections
  • Module 7: Close the Sale
    • Techniques for closing deals
    • Understanding buying signals
    • Handle objections
  • Module 8: Customer Relationship Management
    • Build long-term customer relationships
    • Managing customer expectations
    • Strategies for customer retention
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Get in touch

Contact the Impactful team if you need any assistance.
Email: impactful@lrmg.co.za
Tel: +27 87 941 5764

Course Introduction

This course provides a structured approach to implementing the core aspects of sales, from understanding the sales process to closing the sale. The course’s interactive format, which includes case studies and roleplaying, ensures that attendees gain hands-on experience

Course Delivery Method

Our courses have flexible delivery options:

  • In-person classroom training at the Impactful training
    facilities

  • Virtual instructor-led training
  • Nationally: on-site at the client

Course Objectives

This comprehensive one-day course is designed to equip participants with practical, proven strategies for lead generation, effective communication, and closing deals, ensuring they can consistently deliver top-tier performance.

Course Content

  • Module 1: Introduction to Sales
    • Overview of sales industry
    • The evolution of sales techniques
    • The role of a salesperson
    • Key sales terminologies
  • Module 2: Understanding the Sales Process
    • Stages of the sales process
    • Importance of each stage
    • Adapt the sales process to specific industries
  • Module 3: Build a Sales Strategy
    • Set sales goals and objectives
    • Identify target markets
    • Develop a value proposition
  • Module 4: Effective Communication Skills
    • Build rapport with customers
    • Active listening and questioning techniques
    • Communicate value effectively
    • Overcome language and cultural barriers
  • Module 5: Lead Generation Techniques
    • Identify and qualify leads
    • Effective prospecting strategies
    • Leverage social media for sales
  • Module 6: Sales Presentations and Demos
    • Craft persuasive sales presentations
    • Conduct impactful product demos
    • Handle questions and objections
  • Module 7: Close the Sale
    • Techniques for closing deals
    • Understanding buying signals
    • Handle objections
  • Module 8: Customer Relationship Management
    • Build long-term customer relationships
    • Managing customer expectations
    • Strategies for customer retention

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Email: impactful@lrmg.co.za
Tel: +27 87 941 5764

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